– Doing things right from the start saves you a huge amount of extra work later, says Benedicte Økland, CEO of Wenn Property. – With Unlisted, I sleep better at night because I know we have control over everything around ownership.
Wenn Property was established in January 2024 as a spin-off from another startup. The company provides an AI solution for home inspections for tradesmen and property managers. The solution makes it easier and faster to go from inspection to concrete project plan – and contributes to faster and better planned renovation projects.
When Wenn Property was established, it came with a complex structure of owners and investors. “We came from a scaling journey in the parent company and had many people on the team already. It was therefore crucial to rig the ownership correctly from the start,” says Benedicte.
Unlisted was connected in connection with the establishment and has assisted in putting in place a historically correct cap table. Understanding and adapting to regulations regarding options for start-ups has also been central to the collaboration. – I had previously worked in many companies with advanced Excel sheets and wanted something safer and more professional. Unlisted became both a tool and a sparring partner in a very important phase.
Unlisted has provided full advisory services throughout the entire issuance process, except for contact with investors.
Unlisted has helped Wenn Property with:
“The alternative would have been to pay 3–4 times more for lawyers and auditors,” says Benedicte. “Instead, we have access to expert advice from people who know us and have an overview of the whole picture. It gives us peace of mind, and it saves us a lot of time and money.”
Benedicte emphasizes the value of having control over the foundation: “Unlisted allows me to spend my time on sales and product development instead of worrying about compliance or ownership structure. That is a great value.”
Unlisted has also helped structure incentive schemes for employees. “In an early-stage company, it’s not always easy to say what an option is worth, but having everything visible and structured in Unlisted makes it easy and clear for the team.
– I recommend Unlisted to all companies that are not listed on the stock exchange and have more than two owners. It is a system that ensures overview, compliance and security in a cost-effective way. In addition, you have a sparring partner who understands what you stand for as a CEO, says Benedicte.
– When you are in the middle of difficult decisions, it is good to have a professional and neutral interlocutor to help.
